Wardah Instaperfect, More than 24x ROAS from the new-established makeup brand Instaperfect

Instaperfect was still a new brand from a well-known beauty brand Wardah. Beauty industry was challenging as the brand has to compete with many other existing brands. Many local newcomers were also there adding the pressure to the competition.

Instaperfect had been running intense Awareness phase upon its launching, gradually the product began to enter Purchasing phase. CPAS was selected for the campaign type.

ROAS was one of the important metrics when running CPAS. Instaperfect able to generate more than 14x return on ad spend in Sep - Oct and 24x return on ad spend in Nov - Dec.