Indihome, 4x higher traffic and 113% registration achievement for Indihome Package

IndiHome is digital services that provide home Internet, home phone and interactive TV (IndiHome TV) with a wide selection of packages. Currently, the IndiHome network is already scattered throughout the territory of Indonesia, and continues to innovate to meet the needs of the Internet better for the community.

We are currently running in Kalimantan, Sulawesi, Papua and Maluku with package Rumah Ceria, Berkah dari Rumah, Phonix, Streamix and Gamer.

To bring more registrant in this region, we run with 2 campaigns, first consideration campaign to bring more traffic to the landing page and after that we run conversion campaign with retargeting user who has received the previous ads, so user able to register IndiHome.

The results for consideration campaign received more than 4x higher than KPI clicks to landing page with avg. click rate 2x higher than benchmark. And for conversion campaign already achieved 113% total registration completed accumulated in this campaign.